Holiday Giving Campaign Raises Awareness, Funds for World Education, Inc.
Talent management leader Halogen Software is kicking off the holiday season with a special giving campaign, the company announced today. In collaboration with its customers, Halogen created a flash mob video to raise awareness and funds for World Education, Inc., an organization dedicated to improving the lives of the poor through education, and economic and social development programs. Halogen will donate $10,000 to World Education when views of the video reach 100,000.
The video, filmed at the Aviation and Space Museum, features hundreds of HR professionals who joined Halogen in a flash mob dance to the song "Airplanes" by the artist B.o.B. The popular song was used with permission, courtesy of Rebel Rock/ Grand Hustle/ Atlantic Records, and was selected for its message about wishing for better times, a theme that resonates during the holiday season. The video can be seen at www.halogensoftware.com/worldeducation.
“We are delighted that Halogen has chosen World Education for its 2010 campaign. Access to education has a direct impact on the quality of life for people of all cultures and age groups,” says Joel Lamstein, President of World Education. “Quite simply, education leads to better health and less poverty. The funds that Halogen is helping to raise will go a long way to supporting our efforts to improve the lives and the prospects of the poor— particularly girls and women— in developing countries and the United States. Thanks to Halogen, their customers, and Atlantic Records for their generosity in creating this unique campaign. We hope that people everywhere will see—and share—this video!”
The inspiration for the charitable video campaign came from Halogen’s customers and the work they do to develop the best and brightest talent for their organizations. In the workplace, investment in employee development contributes to organizational performance and is a key focus for human resources professionals. World Education projects are designed to contribute to individual growth, and community and national development. This alignment between the goals of Halogen’s customers and the focus of World Education make World Education the ideal recipient of this fundraiser.
Halogen participates in charitable programs and projects throughout the year, and organizing the flash mob was a unique way to involve their customers in one of these initiatives. “Social responsibility is a part of the corporate culture at Halogen. Since our customers are integral to our success as a company, inviting them to participate in creating this video with us was a fun and meaningful way to demonstrate that commitment,” said Paul Loucks, President and CEO of Halogen.
About World Education
World Education was founded in 1951 and is dedicated to improving the lives of the poor through education, and economic and social development. Registered as a private voluntary organization, World Education is known for its work around the globe in environmental education, community development, maternal and child health, school governance, integrated literacy, small enterprise development, HIV and AIDS education, prevention, and care, and refugee training. World Education also works to strengthen literacy and adult basic education programs in the United States.
World Education strives to develop assets such as good health, literacy, numeracy, business and civic participation skills, and access to credit. World Education promotes local autonomy by partnering with stakeholders to plan and implement their programs for social and economic change, appropriate to the local context and the needs of grassroots constituents.
About Halogen Software
Halogen Software is recognized as a market leader by industry analysts and is strongly endorsed by the thousands of HR professionals who use their Talent Management solutions. The company offers a complete suite of web-based products that automate, simplify and integrate performance appraisals, 360 degree feedback, compensation management, succession planning, job descriptions and learning management. Halogen’s offering makes HR best-practices accessible to companies of all sizes and its healthcare, education, manufacturing, public sector, hospitality, financial services and professional services specific suites meet the unique needs of these industries. Halogen is consistently recognized by the industry and its customers for its exceptional implementation and support services, and has won multiple awards for its corporate leadership and product innovation, including HR Technology Product of the Year. For more information, visit www.halogensoftware.com.
PR Program Manager, Halogen Software
World Education, Inc.
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