4 Reasons Your Business Can’t Afford to Ignore Training Your Extended Ecosystem

by Mary Stanton | Posted | Learning

4 Reasons Your Business Can’t Afford to Ignore Training Your Extended Ecosystem

It’s no surprise that employee training results in better business performance. While building a high-impact learning culture is critical to organizational success, one area often overlooked is the importance of training the extended business ecosystem.

Nearly every organization—regardless of industry or size—can benefit by educating learners outside their organization. Overlooking this training is a huge missed opportunity with significant bottom-line implications.

What is extended enterprise training and why does it matter?

Extended enterprise training simply means educating any audience outside of your internal workforce, such as channel partners, resellers, distributors, service providers, franchisees and even your end customers.

Tech companies, for example, face incredible pressure to drive top line growth and outperform the competition. Companies like Cisco and Dell train their extended ecosystem to increase channel partner productivity and boost revenue.

And in the retail space, organizations have to manage a young and highly distributed workforce. At the same time, they face shrinking margins and increasing competition for customer loyalty. To navigate these challenges, retailers like Yum! Brands are looking to extended enterprise training to improve profit margins, decrease turnover and deliver a consistent, positive brand experience.

Four ways extended enterprise training can help drive better business performance

Here are four ways extended enterprise training can help you drive better business performance, along with a few specific examples of how each type of benefit can be achieved:

1. Increase Revenue

  • Boost indirect sales by elevating the skills and product knowledge of your channel partners.
  • Expand market share through more scalable partner training, quickly and effectively onboarding new partners.
  • Transform training into a profit center through monetization of customer and partner education programs.

2. Reduce Expenses

  • Reduce training expenses by minimizing—or altogether eliminating—in-person training.
  • Reduce support costs by providing customers with self-help resources, minimizing the amount of 1-on-1 attention needed from customer service representatives.

3. Drive Adoption

  • Increase customer satisfaction by providing training resources that drive product adoption and ensure ongoing success with your products.
  • Optimize new product launches by rapidly getting your partners and service providers up to speed.

4. Improve Loyalty

  • Build partner loyalty and satisfaction by giving partners the tools and resources they need to succeed.
  • Drive customer loyalty by ensuring a positive, consistent brand experience for customers.

Optimize your business performance

Top companies are increasingly looking to how to leverage their extended enterprise as a source of competitive advantage. Although the “how” of training an extended enterprise might vary from company to company or industry to industry, the “why” remains the same:

Companies that invest in training their extended business ecosystem stand to reap considerable bottom-line advantages.

To get the most from these training efforts, you need to engage your external learners with a variety of content, delivery options and tools tailored to their needs. Look for a solution like Saba Extended Enterprise that simplifies how to effectively train any audience in your business ecosystem.

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David Wentworth and Caitlin Bigsby discuss how modern learning practices free learners to explore beyond their LMS.


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