Goal management

Align and engage your workforce with effective goal management

Goal management is about more than just the annual assigning of goals and reviewing of employee performance. It's about getting every employee to use and develop their talents, skills and experience to help the organization meet its overarching goals.

Why is goal management important?

Bersin & Associates found that organizations who regularly revisit their goals dramatically outperform those that create annual cascading-goal programs.* And goal management is not just important for aligning priorities in larger organizations, it can also have a dramatic impact in smaller ones.

* Strategic HR and Talent Management: Predictions for 2012

What is organization-centric goal management?

With organization-centric goal management employees throughout the organization align their individual goals with the organizational and/or divisional goals they support.

Why is goal alignment important?

Goal alignment is key to effective goal management since it ties every employee’s goals to the organization's overall strategy, not just to their manager's success. Without strong goal alignment, employees can achieve their individual goals without necessarily contributing to success of the organization as a whole.

Make goal management systemic

With systemic goal management, the whole team succeeds or fails; no individual, division or department can succeed at the expense of another. It gives everyone a "line of sight" view of progress on linked goals, so everyone can see how they're contributing and can celebrate milestones and successes.

Goal management is an ongoing activity

Goal management requires a regular continuous dialogue between managers and employees that includes: feedback, coaching and development and a review of priorities. This ongoing dialogue helps ensure individual and organizational performance stay on track, and allows everyone to adjust their goals as needed to keep pace with evolving business and market requirements.

Goal management articles

Driving organizational success with effective goal management

Learn the key elements needed for effective goal management.

Improving employee accountability for goals in your organization

Discover some easy techniques for making employees more accountable for their goals.

Writing SMART goals

Discover the elements of a SMART goal, view some examples, and find out how to support them in your organization.

Should your organization have high-level goals?

Learn why it's important to set high-level goals and communicate them to your employees.

Should you allow managers to change employee goals during the year?

Read some typical characteristics of companies that set goals once and those who update them throughout the year, so you can determine what's best for your organization.

Organization-centric vs. people-centric goal alignment

Learn the differences, advantages and challenges of the two prevailing models for goal alignment: people centric or cascading, and organization centric.

Mission critical goal alignment: individual efforts must link to organizational strategy

Learn why goal alignment is one of the most important elements of any talent management strategy; and one that is mission-critical to C-level executives.

Get managers to align and manage employee goals

Get practical tips for helping managers do a better job of writing and managing employee goals.

Goal management white papers

A practical approach to aligning and managing employee goals

Discover how you can maximize productivity and drive greater results with effective goal alignment.

Goals and outcomes: linking individual performance to organizational goals

better manage individual efforts and focus everyone on organizational priorities.

5 performance management tactics to boost engagement

Explore how you can boost employee engagement by ensuring employees have clarity about their goals and support to reach their objectives.

Goal management webinars

Sculling for success: aligning goals for business results.

Aligned goals synchronize the strokes each individual makes to race across the finish line. Is your organization's crew ready to compete?

Performance management tactics that boost engagement

Popular industry analyst David Creelman shares how managers can do a better job of performance management, including goal management, to drive engagement.

Goal management success stories


Sun-Rype uses goal management to ensure people are focused on priorities and to let them re-establish and change goals and priorities on a dime.

Bell Aliant

Bell Aliant has made goal setting and performance accountability a fundamental part of daily interactions and regular review processes.


Investment management firm AGF rallied their employees around the organization's guiding objectives to stimulate growth during a time of change and transition.

Mount Sinai Hospital

Mount Sinai Hospital introduced a balanced scorecard and needed to ensure employee goals were aligned with overall organizational strategy and values.

San Diego Zoo

Employees at the San Diego Zoo now see a clear connection between their objectives and the objectives of the organization — which has revolutionized their culture.


Discover how CPP ensures every employee understands that his or her work makes a difference and is critical to CPP’s success, and tracks everyone's progress on goals.

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